"Brand Engagement in Virtual Communities - A Netnographic Study."

Pramukh Nanjundaswamy Vasist (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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Pramukh Nanjundaswamy Vasist:
Brand Engagement in Virtual Communities - A Netnographic Study. ICIS 2023

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