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"The Effects of Repeating Purchase Cues and Mixed Reviews on Product ..."
Hessamedin Vali, David Jingjun Xu, Mehmet Bayram Yildirim (2015)
- Hessamedin Vali, David Jingjun Xu, Mehmet Bayram Yildirim:
The Effects of Repeating Purchase Cues and Mixed Reviews on Product Attribution. ICIS 2015
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