"Don't Take It Personally: The Effect of Explicit Targeting in Advertising ..."

Dimitrios Tsekouras, Thomas Walter Frick, Ting Li (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2020-10-27

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Dimitrios Tsekouras, Thomas Walter Frick, Ting Li:
Don't Take It Personally: The Effect of Explicit Targeting in Advertising Personalization. ICIS 2016

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