"Understanding Consumer Decision Making for Complex Choices: The Effects of ..."

Yi Shen, Heshan Sun, Hock Chan (2013)

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type: Conference or Workshop Paper

metadata version: 2020-10-16

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Yi Shen, Heshan Sun, Hock Chan:
Understanding Consumer Decision Making for Complex Choices: The Effects of Individual and Contextual Factors. ICIS 2013

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