"Driving Engagement with Virtual Influencer Content - Integrating Computer ..."

Kevin Schwehm, Steven Schwehm, Jana-Kristin Prigge (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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Kevin Schwehm, Steven Schwehm, Jana-Kristin Prigge:
Driving Engagement with Virtual Influencer Content - Integrating Computer Vision, Text Analysis and Manual Coding. ICIS 2023

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