"Price Personalisation Technology in Retail Stores: Examining the Role of ..."

Rabea Schrage et al. (2020)

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type: Conference or Workshop Paper

metadata version: 2021-04-06

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Rabea Schrage, Peter Kenning, Daniel Guhl, Sebastian Gabel:
Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust. ICIS 2020

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