"Giving Customers Exactly What They Want: A Networked Perspective of ..."

Yat Sze Evelyn Ng et al. (2017)

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type: Conference or Workshop Paper

metadata version: 2020-07-17

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Yat Sze Evelyn Ng, Barney Tan, Yuan Sun, Felix Ter Chian Tan:
Giving Customers Exactly What They Want: A Networked Perspective of IT-Enabled Mass Personalization. ICIS 2017

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