"Leveraging Market Research Techniques in IS - A Review of Conjoint ..."

Dana Naous, Christine Legner (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-12-19

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Dana Naous, Christine Legner:
Leveraging Market Research Techniques in IS - A Review of Conjoint Analysis in IS Research. ICIS 2017

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