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"Enhancing Brand Equity through Flow: Comparison of 2D versus 3D Virtual World."
Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David DeWester (2010)
- Fiona Fui-Hoon Nah, Brenda Eschenbrenner, David DeWester:
Enhancing Brand Equity through Flow: Comparison of 2D versus 3D Virtual World. ICIS 2010: 249

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