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"The Effect of Central and Peripheral Cues on Online Review Helpfulness: A ..."
Mohammadreza Mousavizadeh, Mehrdad Koohikamali, Mohammad Salehan (2015)
- Mohammadreza Mousavizadeh, Mehrdad Koohikamali, Mohammad Salehan:
The Effect of Central and Peripheral Cues on Online Review Helpfulness: A Comparison between Functional and Expressive Products. ICIS 2015
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