"Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting."

Dominik Molitor et al. (2018)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2018-12-03

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/icis/MolitorSGR18
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/icis/MolitorSGR18
Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart:
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting. ICIS 2018

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.