"Reshaping Loyalty Programs for Sustainability: Harnessing the Power of ..."

Cameron McRae, Laurette Dubé (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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Cameron McRae, Laurette Dubé:
Reshaping Loyalty Programs for Sustainability: Harnessing the Power of Mobile Marketing. ICIS 2023

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