"Is Socializing Loyalty Programs a Good Idea? - Empirical Evidence from a ..."

Guangrui Li et al. (2017)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2019-12-10

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Guangrui Li, Mike K. P. So, Xiaojun Zhang, Kar Yan Tam:
Is Socializing Loyalty Programs a Good Idea? - Empirical Evidence from a Large Quick Service Restaurant Chain. ICIS 2017

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