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"How Consumers' Content Preference Affects Cannibalization: An Empirical ..."
Kyunghee Lee et al. (2014)
- Kyunghee Lee, Kunsoo Han, Eunkyoung Lee, Byungtae Lee:
How Consumers' Content Preference Affects Cannibalization: An Empirical Analysis on E-book Market. ICIS 2014
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