"Tying Social Media Strategy to Firm Performance: A Social Media Analytics ..."

Keri Larson, Richard T. Watson (2011)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2013-10-01

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Keri Larson, Richard T. Watson:
Tying Social Media Strategy to Firm Performance: A Social Media Analytics Framework. ICIS 2011

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