"How to Effectively Institutionalize Social Selling in Business-to-Business ..."

Christina Kühnl, Giulia Kuznik (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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Christina Kühnl, Giulia Kuznik:
How to Effectively Institutionalize Social Selling in Business-to-Business Companies. ICIS 2023

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