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"The economic impact of public beta testing: the power of word-of-mouth."
Zhengrui Jiang, Kevin P. Scheibe, Sree Nilakanta (2011)
- Zhengrui Jiang, Kevin P. Scheibe, Sree Nilakanta:
The economic impact of public beta testing: the power of word-of-mouth. ICIS 2011
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