"Understanding Moderators of Peer Influence for Engineering Viral Marketing ..."

Daning Hu et al. (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-22

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Daning Hu, Jiaqi Yan, René Algesheimer, Markus Meierer:
Understanding Moderators of Peer Influence for Engineering Viral Marketing Seeding Simulations and Strategies. ICIS 2016

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