"The Effect of Repeated Ad Exposure and Physical Avoidance on Consumers' ..."

Yoon Han et al. (2014)

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type: Conference or Workshop Paper

metadata version: 2023-05-13

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Yoon Han, Khim Yong Goh, Seung Hyun Kim, Tuan Quang Phan:
The Effect of Repeated Ad Exposure and Physical Avoidance on Consumers' Mobile Ad Response. ICIS 2014

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