"Determinants of Brand Equity in E-Businesses: An Exploratory Study."

Yah-Ting Gwee, Kai Lung Hui, Patrick Y. K. Chau (2002)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2011-12-30

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Yah-Ting Gwee, Kai Lung Hui, Patrick Y. K. Chau:
Determinants of Brand Equity in E-Businesses: An Exploratory Study. ICIS 2002: 57

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