"Theorizing a Two-Sided Adoption Model for Mobile Marketing Platforms."

Xunhua Guo et al. (2010)

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type: Conference or Workshop Paper

metadata version: 2011-12-27

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Xunhua Guo, Yannan Zhao, Yan Jin, Nan Zhang:
Theorizing a Two-Sided Adoption Model for Mobile Marketing Platforms. ICIS 2010: 128

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