"Unveiling the Dynamics of Relationship Marketing in Online Communication: ..."

Yiting Guo et al. (2024)

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type: Conference or Workshop Paper

metadata version: 2024-11-20

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Yiting Guo, Chenshuo Sun, Qiang Wei, Sean Xin Xu, Yun Yuan:
Unveiling the Dynamics of Relationship Marketing in Online Communication: A Relational Dialectical View. ICIS 2024

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