"Configurator-Based Product Choice in Online Retail - Transferring mass ..."

Marcus Gerards et al. (2011)

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type: Conference or Workshop Paper

metadata version: 2012-01-16

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Marcus Gerards, Florian Siems, David Antons, Christoph Ihl, Frank Thomas Piller:
Configurator-Based Product Choice in Online Retail - Transferring mass customization thinking to services in retail. ICIS 2011

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