"Product Updates: Attracting New Consumers versus Alienating Existing ..."

Jens Förderer, Armin Heinzl (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-12-19

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Jens Förderer, Armin Heinzl:
Product Updates: Attracting New Consumers versus Alienating Existing Consumers. ICIS 2017

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