"A Comparative Analysis of Pure and Shoppable Ads on Social Media Platforms."

Jiayu Fan, Subodha Kumar (2024)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-11-20

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Jiayu Fan, Subodha Kumar:
A Comparative Analysis of Pure and Shoppable Ads on Social Media Platforms. ICIS 2024

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