"When a Loss is a Gain and When It's Just a Loss: The Effect of Loss Leader ..."

Kyungmin Choi, Sunghan Ryu, Daegon Cho (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-12-19

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Kyungmin Choi, Sunghan Ryu, Daegon Cho:
When a Loss is a Gain and When It's Just a Loss: The Effect of Loss Leader Strategy in Online Marketplaces. ICIS 2017

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