"Pay It Forward: Unraveling the Role of Cause-related Marketing in the ..."

Yangyang Cheng et al. (2022)

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type: Conference or Workshop Paper

metadata version: 2023-02-14

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Yangyang Cheng, Jie Fang, Zhao Cai, Hefu Liu:
Pay It Forward: Unraveling the Role of Cause-related Marketing in the Curvilinear Relationship between Price-oriented Function Usage and Consumer Satisfaction. ICIS 2022

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