""Grassroots Internet Celebrity Plus Live Streaming" Activating IT-Mediated ..."

Zhenjiao Chen, Izak Benbasat, Ronald T. Cenfetelli (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-12-19

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Zhenjiao Chen, Izak Benbasat, Ronald T. Cenfetelli:
"Grassroots Internet Celebrity Plus Live Streaming" Activating IT-Mediated Lifestyle Marketing Services at e-Commerce Websites. ICIS 2017

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