"Data-driven Customer Journey Mapping in Local High Streets: A ..."

C. Ingo Berendes et al. (2018)

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type: Conference or Workshop Paper

metadata version: 2018-12-03

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C. Ingo Berendes, Christian Bartelheimer, Jan Hendrik Betzing, Daniel Beverungen:
Data-driven Customer Journey Mapping in Local High Streets: A Domain-specific Modeling Language. ICIS 2018

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