"Customers' Influence Makes or Breaks Your Brand's Success Story - ..."

Catherine Baethge et al. (2017)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2017-12-19

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Catherine Baethge, Julia Klier, Mathias Klier, Georg Lindner:
Customers' Influence Makes or Breaks Your Brand's Success Story - Accounting for Positive and Negative Social Influence in Online Customer Networks. ICIS 2017

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