"Consumers' Online Brand Attacking and Defending Under Ideological ..."

Cheuk Hang (Allen) Au, Chih-Yuan Chou, Kevin K. W. Ho (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2024-07-19

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Cheuk Hang (Allen) Au, Chih-Yuan Chou, Kevin K. W. Ho:
Consumers' Online Brand Attacking and Defending Under Ideological Polarisation: A Case of Cantopop Group "Mirror". ICIS 2023

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