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"Analysis of the Effect of Gamification Implementation on Customer Loyalty ..."
Muhammad Wildan et al. (2023)
- Muhammad Wildan, Ratu Annisa Gandasari, Bening Insaniyah Al-Abdillah, Wiza Teguh:
Analysis of the Effect of Gamification Implementation on Customer Loyalty in Online Travel Agency (OTA) Mobile Applications. ICIMTech 2023: 1-6
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