"Social Media Marketing Activities to Tie-in Brand Commitment: A Brand ..."

Annisya Erobathriek, Christian Haposan Pangaribuan, Elfindah Princes (2023)

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DOI: 10.1109/ICIMTECH59029.2023.10278053

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Annisya Erobathriek, Christian Haposan Pangaribuan, Elfindah Princes:
Social Media Marketing Activities to Tie-in Brand Commitment: A Brand Experience Mediation. ICIMTech 2023: 1-6

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