"An Empirical Study on the Effectiveness of Advertising Strategies on a ..."

Lin Yuan, Hao Xia, Bowen Wang (2021)

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DOI: 10.1145/3471988.3471998

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-31

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Lin Yuan, Hao Xia, Bowen Wang:
An Empirical Study on the Effectiveness of Advertising Strategies on a Short-video Sharing Platform. ICIEB 2021: 56-62

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