"Research on the Influence of eWOM on Consumers' Willingness to Watch."

Yan Wang, Lei Nie (2018)

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DOI: 10.1145/3230348.3230394

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-31

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Yan Wang, Lei Nie:
Research on the Influence of eWOM on Consumers' Willingness to Watch. ICIEB 2018: 61-64

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