"Exploring the Effects of Browsing Motivations on Planned Impulse Buying in ..."

Hsiu-Chia Ko, Ci-Syuan Yan (2021)

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DOI: 10.1145/3471988.3471994

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-31

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Hsiu-Chia Ko, Ci-Syuan Yan:
Exploring the Effects of Browsing Motivations on Planned Impulse Buying in Facebook Transaction Groups. ICIEB 2021: 35-41

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