"A Study on Relationships among Promotion Activities, Brand Image and Brand ..."

Yu He, Kangni Ye (2021)

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DOI: 10.1145/3494583.3494602

access: closed

type: Conference or Workshop Paper

metadata version: 2025-01-19

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Yu He, Kangni Ye:
A Study on Relationships among Promotion Activities, Brand Image and Brand Extension Loyalty: A Case Study of Evergrande Spring. ICIBE 2021: 235-244

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