"The User-journey in Online Search - An Empirical Study of the ..."

Florian Nottorf, Andreas Mastel, Burkhardt Funk (2012)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-09-05

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  - conf/icete/NottorfMF12
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  - https://dblp.org/rec/conf/icete/NottorfMF12
Florian Nottorf, Andreas Mastel, Burkhardt Funk:
The User-journey in Online Search - An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data. DCNET/ICE-B/OPTICS 2012: 145-154

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