"Critical Factors Influencing Mobile Marketing Technology Adoption by Micro ..."

Sunday C. Eze, Vera Chinwendu Chinedu-Eze (2019)

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DOI: 10.5220/0008121402310238

access: closed

type: Conference or Workshop Paper

metadata version: 2022-01-14

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Sunday C. Eze, Vera Chinwendu Chinedu-Eze:
Critical Factors Influencing Mobile Marketing Technology Adoption by Micro Businesses in Nigeria: A Preliminary Study. ICETE (1) 2019: 237-244

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