"When Loyalty Points Become Virtual Currencies: Transforming Business ..."

Uschi Buchinger, Heritiana Ranaivoson, Pieter Ballon (2013)

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DOI: 10.1007/978-3-662-44788-8_8

access: closed

type: Conference or Workshop Paper

metadata version: 2024-02-05

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Uschi Buchinger, Heritiana Ranaivoson, Pieter Ballon:
When Loyalty Points Become Virtual Currencies: Transforming Business Models for Online Platforms. ICETE (Selected Papers) 2013: 126-141

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