"Do Specific Text Features Influence Click Probabilities in Paid Search ..."

Tobias Blask (2014)

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DOI: 10.5220/0005048400550062

access: closed

type: Conference or Workshop Paper

metadata version: 2021-08-09

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Tobias Blask:
Do Specific Text Features Influence Click Probabilities in Paid Search Advertising? ICE-B 2014: 55-62

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