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"Applying Bayesian Parameter Estimation to A/B Tests in e-Business ..."
Tobias Blask (2013)
- Tobias Blask:
Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising. DCNET/ICE-B/OPTICS 2013: 312-319
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