"Corporate Communication Strategies of Chinese E-Commerce Platforms: A ..."

Fangfang Chen, Runtong Ma (2022)

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DOI: 10.1145/3556089.3556094

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-11

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Fangfang Chen, Runtong Ma:
Corporate Communication Strategies of Chinese E-Commerce Platforms: A Content Analysis of Tmall's Posts on Social Media During Singles' Day Period. ICEME 2022: 1-5

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