"Brand Engagement and Co-creation in the Online Environments- Based on the ..."

Jenruei Fu et al. (2018)

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DOI: 10.1145/3230467.3230472

access: closed

type: Conference or Workshop Paper

metadata version: 2024-02-15

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Jenruei Fu, Po-Chang Ko, Chaoting Lu, Wei-Long Lee:
Brand Engagement and Co-creation in the Online Environments- Based on the Self-Determination Theory. ICEMC 2018: 11-16

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