"Identiying Homogenous Customer Segments for Low Risk Email Marketing ..."

George Nicola Sammour et al. (2009)

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type: Conference or Workshop Paper

metadata version: 2009-09-10

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George Nicola Sammour, Benoît Depaire, Koen Vanhoof, Geert Wets:
Identiying Homogenous Customer Segments for Low Risk Email Marketing Experiments. ICEIS (4) 2009: 89-94

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