"Personalisation and Customisation - A Strategic Leverage to Sustain ..."

Jimmy Liu, Sven J. Fischer, Steef Peters (2005)

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type: Conference or Workshop Paper

metadata version: 2015-11-19

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Jimmy Liu, Sven J. Fischer, Steef Peters:
Personalisation and Customisation - A Strategic Leverage to Sustain eTrading Market Share. ICEIS (4) 2005: 40-47

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