"Research on the Impact of Gamification on Brand Equity."

Xiaomei Wu, Chaoping Liu, Bangyun Hu (2022)

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DOI: 10.1145/3537693.3537727

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-25

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Xiaomei Wu, Chaoping Liu, Bangyun Hu:
Research on the Impact of Gamification on Brand Equity. ICEEG 2022: 222-229

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