"How Electronic Word-of-mouth Influence the Purchasing Intention - An ..."

Zhengqi Sun et al. (2023)

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DOI: 10.1145/3599609.3599615

access: closed

type: Conference or Workshop Paper

metadata version: 2023-08-05

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Zhengqi Sun, Yan Li, Ruixin Li, Wendi Chen:
How Electronic Word-of-mouth Influence the Purchasing Intention - An Empirical Study of Fruit E-commerce in China. ICEEG 2023: 40-45

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