"The Influence of Value and Browsing Activity on Impulse Buying Behavior ..."

Haryo Prabowo, Yeshika Alversia (2020)

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DOI: 10.1145/3409929.3414745

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-27

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Haryo Prabowo, Yeshika Alversia:
The Influence of Value and Browsing Activity on Impulse Buying Behavior Moderated by Source of Online Review Case Study: Food and Beverage Products on Instagram. ICEEG 2020: 103-108

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