"The Outcome Expectations of Promocode in Mobile Shopping Apps: An ..."

Ree C. Ho (2019)

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DOI: 10.1145/3340017.3340028

access: closed

type: Conference or Workshop Paper

metadata version: 2023-07-27

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Ree C. Ho:
The Outcome Expectations of Promocode in Mobile Shopping Apps: An Integrative Behavioral and Social Cognitive Perspective. ICEEG 2019: 74-79

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